The pOST BUILDING REbranded

THE FORMER ST. LOUIS POST-DIST BUILDING gets a new brand on time for the GEOINT 2023 Symposium —the largest annual gathering of geospatial intelligence professionals in the nation.

The Post Building is a captivating blend of historic Art Deco architecture and contemporary, soaring workspace, thanks to a transformative renovation in 2020. As the Midwest headquarters for fintech pioneer Block Inc., The Post is strategically positioned in the heart of the Downtown North Insight District, as the epicenter of St. Louis’ emerging GEOINT and fintech ecosystem. With its close proximity to The Globe, T-Rex, America's Convention Center, and the NGA West campus.

Inspiration for the portal -the colloquial name for the logo- came from the building’s west gate, honoring the art-deco features that define its character. A series of growing line-arches equidistant from each other, creates a repetitive pattern symbolizing the expansive nature of the geospatial industry. The logo infuses a sense of grounded stability, strength, and solidity to the identity system, paired with a color palette in alignment with Startwood Group’s green. Complementary tones borrow from military camo and industrial finishes in the building.

Experience The Post brand at work in their new website and promotional video.